- April 28, 2009

The State of the Internet in Mexico

Speaker: Alex Banks

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This presentation, given by Alex Banks, Comscore’s Managing Director, Latin America, offers a strategic view on global Internet trends as well as specific insights into Internet usage in Mexico.

Topics covered include:

  • An overview of global and regional trends in terms of the online audience
  • An analysis of differences in consumption patterns across worldwide regions
  • A look at Mexico in a global context: how does it compare?
  • An analysis of recent developments in Latin American and Mexican online arenas
  • Insights into the Mexican online audience’s demographic makeup and preferences
  • Reach and engagement levels for social networking, e-commerce and multimedia sites
  • What to watch for in Mexico during 2009 and 2010

Please note that the video archive of this presentation is available in both English and Spanish.