2024 State of Gaming Report
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Social networking continues to grow as an ubiquitous activity across the Web. With more than half of the Asia-Pacific online population active on social networking sites, competition between global and local brands continues to intensify in the battle for visitors and their time. As Facebook increases its dominance across the globe and relative new comers such as Twitter bring novel utility to users, the social media landscapes of many markets are in a critical state of flux and growth. In this presentation, Comscore’s Joe Nguyen looks at the state of social networking with a particular focus on local market trends in Singapore.