2024 State of Gaming Report
Download now
Mike Read, managing director of Comscore Europe, discusses the big changes that have occurred online over the past 15 years, showing how traffic volumes are no longer centred around the United States. He looks specifically at the behaviour of European web users, and touches on the evolving mobile ecosystem. Finally he examines the online advertising space, and espouses the virtues of accurate measurement as a key pillar for continued advertising investment.