- October 6, 2011

Lessons Learned: Maximizing Returns From Digital Marketing

Speaker: Gian Fulgoni, Executive Chairman & Co-Founder, Comscore, Inc.

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As digital advertising continues to grow both in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium.
This presentation from the Association of Canadian Advertisers 360 Conference unveils key lessons learned in digital advertising that will help marketers maximize their marketing dollars and build their brands in the digital space.