Surging Display Ad Market Brings More Super Bowl Ads Online

This year's Super Bowl match-up between the Green Bay Packers and Pittsburgh Steelers featured some great TV ads, with advertisers shelling out nearly $3 million for a 30-second spot. But how many of these advertisers ran side-by-side display ad campaigns online to promote their brands? What other advertisers ran Super Bowl related display campaigns online? And what were the Top 10 Super Bowl online display ads in 2011?

In this Comscore webinar we answer these questions and provide a closer look at 2011 Super Bowl display advertising online. Gain insights into some of the most creative campaigns and how advertisers are reaching their audience both online and offline.

This session shares intelligence from Comscore Ad Metrix and highlights:

• The top 2011 Super Bowl advertisers and creative
• What publishers captured the largest share of Super Bowl display ad campaigns
• How big online display campaigns were relative to their TV counterparts
• Key takeaways for major event advertising online