Today’s Mobile Mainstream: Implications for the Industry

Browsing the Web, reading books, sending email, watching movies and playing games on-the-go is no longer for the early-adopter techies of the world. Thanks to improved smartphone technology and access to increasingly user-friendly apps, these traditionally fixed-Internet activities are now mobile mainstreams.

With this evolution come many questions about the increasingly ubiquitous digital ecosystem. What does today’s ‘new’ digital consumer look like? What devices and apps are they using for which digital activities and how are the sites they are visiting affected by these changes? How do these behaviors impact usage on traditional PC and mobile?

Comscore Senior Vice President of Mobile Mark Donovan shares an overview of the current state of the industry as well new insights that help to shed light on this new environment and answer many of these questions.