We Know Who’s Watching You - Do You?

We Know Who’s Watching You - Do You?

Since YouTube broke onto the scene and was acquired by Google in late 2006, we’ve been heralding every year as the “year of the video”. The video advertising landscape in the UK has grown from almost nothing in 2007 to a predicted £100m in 2011, showing how quickly the market has developed. However, with the fragmented nature of the video market, audience transparency has not been that straightforward to establish for content owners and delivery platforms. Toby Crisp provides a compelling review of the current landscape and how online video has developed in the UK. In his presentation, he dives into profiling the audiences of key commercial sites, showcases Comscore’s insights into the world of video advertising, and reveals exactly how content partners are utilizing official YouTube channels to reach a substantial audience.