- November 8, 2012

Building More Informed Mobile Strategies

Speaker: Comscore VP of Mobile Business Development, Hans Fredericks and Netbiscuits Managing Director and President North America, Craig Besnoy

In this webinar, Comscore VP of Mobile Business Development, Hans Fredericks and Netbiscuits Managing Director and President North America, Craig Besnoy share the latest insights on the new digital consumer and how publishers can build more informed mobile strategies to grow audiences and increase engagement.

Below are some of the highlights covered in the presentation:

  • Apps drive greater engagement: Mobile Metrix shows the average visitor spends 767 minutes monthly on social media apps
  • With U.S. penetration now past 50%, smartphones have created a mobile audience of scale
  • Multi-device ownership is becoming the norm: 25% of U.S. smartphone owners also own tablets
  • Mobile is becoming key to commerce with 27 million smartphone owners accessing the online retail category