State of US Online Retail Economy Q4 2011

Comscore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman present an overview of the strong e-commerce spending trends in the fourth quarter of 2011 as well as the 2011 holiday shopping season, which saw record e-commerce spending, with ten days exceeding $1 Billion.

Session highlights include:

• Consumer sentiment regarding the current state of the economy and implications for the future of e-commerce spending
• An overview of changes in consumers’ online spending patterns through the fourth quarter of 2011
• A review of the 2011 holiday shopping season, including analysis of key spending days and other trends
• Review of consumer spending by product category and demographic segment
• Analysis of the role of smartphones and tablets in the holiday shopping season