More Insights

Users Engage with Major Social Networks Predominantly via Mobile

2014 U.S. Digital Future in Focus

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by Comscore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers...

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

Social Media Monetization in a Mobile First World

Why Are Millennials So Mobile?

In Comscore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value b...

U.S. Desktop + Mobile E-Commerce Spending on Cyber Monday Topped $2 Billion...

Comscore Releases Top 50 U.S. Multi-Platform Properties for September 2013

Two-thirds of Zynga, Groupon and Pandora Users Access Exclusively Via Mobil...

92% of U.S. Time Spent with Photos Occurs on Mobile vs. Just 25% for Portal...

Marketing to the Multi-Platform Majority

Do Mobile Ads Even Work? New Comscore Research Says “Yes”

Cross-Platform: A Reality Check

Understanding the Big Trends of Global Digital Market

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

Measurement in the Evolving App Environment

Tablets Drive About 20% More Average Spending Than Smartphones

Apps Drive Smartphone Engagement, Browsing Wins on Tablets