Driving Stronger ROI with Real-Time Branding Insights in Canada

Few would argue about the power of digital as a brand-building platform. The industry has far proved its worth, and budgets continue to shift online as a result. But we’re asking brands, are you getting the most out of your digital advertising spend? And publishers, are you maximizing effectiveness for your advertisers and future revenue potential?

In this presentation, Comscore VP of Canada Bryan Segal and Comscore Senior Product Manager NaKedra Campbell share client case studies from Comscore Brand Survey Lift™ Pulse, an in-flight branding effectiveness measurement solution, including:

• A CPG brand targeting the primary household purchaser
• A retail client targeting heavy TV users
• An auto maker targeting consumers looking to purchase within six months

The collection of case studies shows how actual Comscore clients are using real-time insights to maximize digital effectiveness for branding campaigns.