Solutions

Advertising
Measure and evaluate advertising across platforms

CTV
Connect the dots for CTV across all screens

Digital
Measure digital audiences for all content types

Marketing Impact
Maximize marketing effectiveness

Movies
Measure global box office performance

Programmatic Targeting
Powerful programmatic tools to target cross-platform audiences

Social
Understand the value of social media audiences

Television
Get a complete view of television audiences

Solutions for
Automotive
CPG
Digital Media
Financial Services
Gaming
Local Media
Pharmaceutical 
Political
Retail
Technology
Travel
Case Studies
Overview
Insights

Overview Rankings
Blog
Presentations & Whitepapers
Join our Email List

Trending Topics
Advocacy & Political Solutions
Instant Insights
Streaming
Box Office
Sports

Featured

2024 State of Gaming Report
Events
Overview
About
Overview Press Room Leadership Investor Relations Partners Locations Privacy Security Third-Party Accreditation
Careers
Overview Job Opportunities
Proximic
Overview

English
Deutsch Español (América Latina) Español (España) Français Italiano Português
Login
My Comscore Home Comscore TV OnDemand Essentials Box Office Essentials International Box Office Essentials Shareablee
Contact us

Event: Cristal Festival - December 16, 2013

Empowering the Upside in a World of Viewable Impressions

Speaker: Scott Joslin, VP International Advertising Effectiveness, Comscore Inc.

At Cristal Festival, Scott Joslin, VP International Advertising Effectiveness, presented how to empower the upside in a world of viewable impressions. The 4 main topics covered were viewability, in-view impressions, in-target impressions and how to buy Ad inventory based on guarantees.