2024 State of Gaming Report
Consumers today are accessing content through multiple devices, from desktop PCs to tablets. This creates a challenge in digital audience measurement that is essential for contemporary media planning. So how do marketers, agencies and publishers account for these multi-platform users and align their media planning efforts?
In this presentation, Comscore Chief Research Officer Josh Chasin and Comscore Executive Vice President Jeff Hackett present Comscore MMX Multi-Platform (MMX MP). This next-generation audience measurement and analytics tool provides a unified view of digital media consumption across desktop computers, smartphones and tablets.
Here are the topics covered in this presentation:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
Request a demo