2024 State of Gaming Report
Originally considered to be exclusively a direct response medium, the online channel is now seen as a powerful advertising platform that offers marketers the ability to both build longer term branding value as well as immediate sales. In fact, digital ad spend is now equivalent to half of TV ad revenues and larger than advertising investments in newspaper, magazines and radio advertising individually. In this presentation, Comscore Chairman and Co-Founder Gian Fulgoni uses Comscore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use this powerful medium.
Presentation take-aways include: