2024 State of Gaming Report
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When it comes to impression viewability measurement, the most common question asked by our clients is, “What percent of my ads are in-view?” Immediately thereafter asking: “How does this compare to a typical campaign?” While the answer to the second question has always been (and continues to be), “There’s no such thing as a typical campaign” hear how Comscore has amassed a significant amount of data to help confirm this point and address some of the question marks swirling in the minds of advertisers, agencies and publishers.