- October 15, 2014

Cross Channel Measurement - Understanding Consumer Behaviour Across Multiple Devices

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In the UK, 48 million consumers connected to the web via desktops, smartphones or tablets in August. Understanding how these consumers interact with content across platforms is critical for publishers to engage with consumers in today's connected environment.

This presentation from the UK AOP Autumn conference highlights key insights into consumer behaviours in a multi-device world, including:

  • The tablet population reached 19.4 million in August, with continued gains expected this Christmas season.
  • 93% of those ages 18 to 34 no longer rely on computer-based Internet access exclusively
  • Among content categories, social media and retail are amongst the largest with consumers connecting across desktops, smartphones and tablets in a single month.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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