- December 5, 2014

From Platforms to people, Spain

Speaker: Stuart Wilkinson, Head of Industry Relations, Comscore Inc

Multi-platform users are the new digital majority. More than three-quarters of Spain consumers access the Internet via both mobile and desktop devices, opening up new opportunities for marketers to capitalise on this evolving ecosystem. But who are these multi-platform users and how is the proliferation of devices impacting content consumption?

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Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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