- May 22, 2014

From TV to Total Video

Speaker: Manish Bhatia

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world.

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On May 8, 2014 in New York City, speakers from Comscore, Spark SMG and the Coalition for Innovative Media Measurement discussed the issues surrounding cross-screen measurement as well as the “Total Video” vision for the future.

The principles of our Total Video approach to cross-media measurement include:

  1. A single, unduplicated audience metric.
  2. Unified demography across platforms.
  3. A holistic view of all video viewing behavior.
  4. Measurement that is scalable across audiences and platforms.
  5. An approach flexible to fit the future of advertising.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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