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Event: ad:tech China 2014 - July 8, 2014

Measuring the Evolution of Digital Advertising

Speaker: Cai Fang, Vice President, Sales, China, Comscore

As digital advertising continues to grow in importance and sophistication – as both a direct response and branding medium – there is a lot we can learn by studying its evolution.

From CTR and cookie deletion to sales lift, in-target delivery, viewability and cross-media measurement, Cai Fang shares key learnings (in Chinese) Comscore uncovered in partnership with global clients.