Consumers set up a blockbuster holiday season at the Box Office
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As digital advertising continues to grow in importance and sophistication – as both a direct response and branding medium – there is a lot we can learn by studying its evolution.
From CTR and cookie deletion to sales lift, in-target delivery, viewability and cross-media measurement, Cai Fang shares key learnings (in Chinese) Comscore uncovered in partnership with global clients.