2024 State of Gaming Report
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Multi-platform users are the new digital majority. Three-quarters of UK consumers now access the Internet via both mobile and desktop devices, opening up new opportunities for marketers to capitalise on this evolving ecosystem. But who are these multi-platform users and how is the proliferation of devices impacting content consumption?
This presentation provides key insights from the latest research into the multi-platform majority.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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