2024 State of Gaming Report
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Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move with the use of person-based metrics, comparable to other media.
Comscore’s launch of validated Campaign Essentials 2.0 introduces key benefits to help you better optimise and validate both the impressions and the audience of your online advertising to deliver insights that are:
This presentation shares key information on Comscore vCE 2.0 and its benefits within the framework of today’s ecosystem, including:
Listen to a recording of the webinar here.