2024 State of Gaming Report
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In the webinar “What is Big Data and shy is it important?”, Fernando Gonzalez, SVP of Enterprise Analytics shows us through real examples: what is the actual problematic that face the companies right now?, how Big Data helps to solve it?, how to integrate data from different sources? and how to attain a multi-platform measurement.
Some of the highlights of the presentation include:
During the presentation you´ll find also the elements of successful marketing strategies and the most important metrics that a marketing executive needs to consider. You´ll find why an ad display is effective even in the absence of a click and the impact of a multi-platform mearsurement.
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