- November 23, 2015

2015 Colombia Digital Future in Focus

Speaker: Alex Castro, Comscore, Inc.

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In this annual report, we cover the migration to mobile devices, the prevailing trends in web usage, the evolution of digital advertising in Colombia. In 2014, we saw a migration to mobile devices, the prevailing trends in web usage and the evolution of digital advertising. In this presentation, we cover the current state of online advertising in Colombia and how Comscore is helping to drive the industry.

Some of the key topics covered during the presentation are:

  • Position of Colombia compared to global and regional audiences and engagement.
  • Content categories with best acceptance in Colombia.
  • Demographic composition of the audiences by zone.
  • Digital video and mobile devices adoption in Colombia.
  • The state of social media in Colombia.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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