Event: Comscore Webinar - December 7, 2015

Brazil’s Mobile & Multi-Platform Landscape and Trends for 2016

Speaker: Luciana Burger, Manager Director for Comscore Brazil

During our last webinar of the year, Luciana Burger, Manager Director for Comscore Brazil gave us the Overview of the Internet consumption in Brazil.

In the presentation, important trends for the upcoming year and use cases of cross-platform consumer understanding, were addressed.

Below you will find some of the main highlights of the presentation:

Apps and Mobile websites helps advertisers and publishers to increase reach and engagement.
Different content may determine platform preferences.
Desktop and mobile exhibit unique characteristics which needs to be understood to take advantage of both strategies.

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.