- November 19, 2015

Comscore on Programmatic

Alejandro Fosk
Alejandro Fosk
EVP, International
Comscore

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In this session, we presented the latest trends in digital advertising anddiscussed the hot topic of programmatic with key players in the industry.

The potential of programmatic has been overshadowed by issues like fraud, viewability and brand safety and there is a need to rely on trust for a good relationship between all players in the digital ecosystem.

Topics covered included:

  • When and how quickly programmatic will come to full fruition.
  • Is 100% Viewability achievable?
  • How programmatic will impact mobile.
  • What will help overcome the existing industry challenges around programmatic.

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