Event: Comscore Data Insight presentation - May 1, 2015

Hispanic Online

Manager, Client Insights

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this May 2015 edition, the topic is "Hispanic Online".

How can you reach the Hispanic market ONLINE?

On average, the Hispanic market is younger and is spending more time online than the total online population.
Hispanics are heavy mobile users, both app and browser, and on smartphones and tablets! Mobile users and minutes continue to grow.
Hispanic mobile users are more likely to interact with content through SMS.
Music and multimedia apps are a great place to reach your Hispanic consumer.

Multi-Platform

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.