2024 State of Gaming Report
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Viewability, brand safety, ad fraud, audience targeting – brands are facing a host of issues that challenge their trust in digital advertising. In an increasingly programmatic world, providing solutions to these issues in a simplified and integrated way is key to restore this trust and move the industry forward.
On November 11th, Comscore and Adform announced a partnership designed to help media buyers overcome these exact challenges.
In this joint webinar by Adform and Comscore, participants learned: