- February 24, 2015

Lessons Learned in Digital Advertising

Speaker: Alex Banks, Managing Director, Brazil & VP Latin America, Comscore, Inc and Alexandre Morais, Country Manager, Sizmek Brazil

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on marketing investment is a must. As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium.

To recap, below you can find the highlights of the presentation:

  • Optimization during the campaign execution can have significant impacts on branding building and ROI.
  • The industry benchmarks can help media buyers and sellers to stablish expectations.
  • Fraud is not the only point for verification
  • Verification and Viewability improves campaign performances and guarantee the brand safety helping to reduce the amount of wasted impressions.