- September 18, 2015

Online Measurement challenges

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During this event, Jaime Agulló, VP & Managing Director South EMEA reviewed the online measurement challenges that the Spanish market is facing and Comscore digital advertising solutions.

Some of the topics covered in this presentation:

  • Campaign validation
  • Industry Trust initiative
  • Multi-platform measurements
  • Cross Media: beyond digital

Download the Digital Future in Focus report series here.

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Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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