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Event: The 9th Internet and Mobile Marketing (IMMAP) Summit 2015 - December 1, 2015

The Bot is in the Room

Speaker: Ace Singh, Director, Southeast Asia, Comscore, Inc.

In this presentation, Comscore Director, Southeast Asia, Ace Singh, shared insights on non-human traffic– why it matters and why you should care in audience measurement, viewability measurement and holistic measurement.