- December 14, 2015

The Value of a Digital Ad

Speaker: Cai Fang, Vice President, China, Comscore, Inc. & Rana Deepender, CEO, Greater China, Millward Brown

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In this keynote presentation, Cai Fang, Vice President, China, Comscore, Inc., together with Rana Deepender, CEO, Greater China, Millward Brown, shared how delivery and brand/sales effect can drive advertising ROI in a cross-media world.