- September 1, 2015

Tips for Effective Social Media Measurement

Speaker: Daniele Barracas, Business Manager at Salesforce

Social media channels are being used not only for advertising purposes but also for client communications and customer retention in Brazil. Because of this, it is essential to understand Brazilian consumer behavior on social media. In this presentation, Daniele Barracas, Business Manager at Salesforce, provided us with tips on how to best take advantage of the performance measurement of social networks.

Key insights covered in the presentation include:

  • The concept of "Soft R" for performance in social networking is over. Expectations now are equal to other activities.
  • Success on social media is measured by two key concepts - revenue and cost reduction.
  • By 2020, 90% of customer services will be made via social media.

Download the presentation to learn more about social metrics, how to align them to different strategies and understand the real value of strategies and tactics.