- April 30, 2015

UK Digital Market Overview March 2015

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Your monthly snapshot of digital audience trends

Here is a brief summary of some of the key topics covered in this report:

  • In March 2015, 47.5 million users accessed the internet via their desktop, smartphone and tablet devices.
  • Google Sites is top multi-platform destination while Sky, Amazon and BBC see largest share of mobile only users.
  • BBC overtakes Facebook to become 2nd most popular digital property.
  • Facebook accounts for 20% of all time spent online.
  • Apple and BBC have biggest Tablet only audience.
  • YouTube helps propel Google Sites to top online video destination.
  • Online retail audiences are shifting to mobile only access.

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