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Event: IAB Ireland - March 4, 2015

Viewability: Lessons Learned and Opportunities for Ireland

Speaker: Richard Goemaat, Senior Sales Manager, Comscore Inc.

Richard Goemaat, Senior Sales Manager at Comscore presented at IAB Ireland – A Briefing on Viewable Impressions on 26th February, 2015.

This presentation provides an overview of lessons learned in digital advertising, Comscore’s approach to viewability measurement and key opportunities for the Irish market.