- March 30, 2015

What's New in Digital Branded Content

Download now

What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumption habits, why and what they share, and how brands can better measure the impact of branded content

Highlights of the presentation include:

  • Smartphone adoption in Canada has grown 19% since June 2013.
  • Video content is about 3 times more effective than text-only content.
  • Canadians consume 640 million total hours of video content in a given month.
  • 60% of Millennials watch TV and video on smartphones.
  • Since January 2013, sharing of publisher content on Facebook has grown exponentially.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

Request a demo