Consumers set up a blockbuster holiday season at the Box Office
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The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens.
In this presentation, Josh Chasin, Comscore Chief Research Officer shared best practices and real examples for multi-channel media planning, including:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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