- May 17, 2016

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

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The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens.

In this presentation, Josh Chasin, Comscore Chief Research Officer shared best practices and real examples for multi-channel media planning, including:

  • Why key trends drive the need for new measurement assets
  • How precision requires scale … but big data is not an end game
  • That cross-platform audience measurement is now a team sport

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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