Consumers set up a blockbuster holiday season at the Box Office
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In this presentation, Comscore Vice President, Client Services, Asia Pacific, Samantha Oh, shared the latest data and insights from desktop, smartphone and tablet behaviour from across the globe and Malaysia to build a picture of trends shaping the digital landscape, to give media owners and advertisers an edge when acting globally or locally.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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