2024 State of Gaming Report
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Ad fraud, ad blocking and ad viewability are the latest topical issues that the digital industry is grappling with. Each market is responding and addressing these issues in their own way. What is the Australian market thinking about this? Are Australian marketers, agencies and publishers concerned, and what is being done? Joe Nguyen, Comscore Senior Vice President, Asia Pacific, hosted a panel with stalwarts from the Australian digital industry to discuss the current state of the market and where they think this will be heading.