- December 12, 2016

Launch of Metrix Video in Peru

Iván Marchant
Iván Marchant
VP Comscore Latinoamérica
Comscore

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Peru has seen an increase of video content viewing and we also foresee a greater participation of the digital advertising investment in this format. Video Metrix can help you better monetize your video audiences.

Some of the highlights of the presentation are:

  • Video Metrix measures consumer’s digital usage, while delivering end-to-end measurement of desktop content and video advertising.
  • In 2017, $4.8 billion (USD) will be invested in display ads in Peru.
  • Peruvian users spend more minutes watching videos than the rest of Latin America.
  • Men in Peru view 65% more video content than women.
  • Online video is potentially poorly monetized.