- December 27, 2016

Mobile Measurement and Multi-Platform Reporting in Vietnam

Speaker: Joe Nguyen, Senior Vice President, Asia Pacific, Comscore, Inc. & Ken Tan, Vice President, Southeast Asia, Comscore, Inc.

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In this presentation, our Senior Vice President, Asia Pacific, Joe Nguyen, and Vice President, Southeast Asia, Ken Tan, shared key insights on global digital trends, the state of digital in Vietnam, as well as mobile and multi-platform measurement in Vietnam. This follows the recent launch of MMX™ Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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