Mobile and E-commerce Landscape in Brazil

The conference E-Commerce Brasil SUL 2016 gathered 600 attendees for its 5th Edition in Porto Alegre past 17 and 18 of May 2016. Luciana Burger, Managing Director Comscore Brazil was invited to show updated data of e-commerce in the country. Luciana presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the scenario of E-Commerce in Brazil.

Some of the highlights presented during the event include:

• The total digital population in Brazil including desktop, smartphone and tablet users.
• Total time consumption in mobile devices.
• How millennials are engaged with mobile platforms.
• Detailed demographics of the visitors of E-Commerce sites in the country.
• Main E-Commerce categories by unique visitors.
• Ranking of the top online retailers.

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