Scoring the Sports Industry

Key Takeaways

• 72% of the total US Digital Population visited Sports sites in September 2016. Sports fans are increasingly likely to be Mobile Only or Multi-Platform consumers, Mobile & Desktop, consumers
• When consuming digital sports content, Sports fans tend to spend the most time per fan watching Desktop Videos or using Mobile Apps. In September, Sports fans spent 43% of their total time with Sports content in Mobile Apps
• Compared to the total internet population, Sports fans skew more affluent
• 25-to-44 year-old visitors spend the most time per month across Mobile and Desktop devices vs other Sports visitors
• Amongst Sports fans, there are a series of highly valuable audience segments like parents, Millennial males, and Hispanic males
• For Millennials that engage with Sports content, Sports News sites are the most likely to drive the highest reach, but League content fosters the longest engagement
• When looking at the most dedicated fans that also attend live games, Fantasy Apps appear as heavily used platforms