- September 15, 2016

Targeting the Millennial Generation

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In this presentation, Mike Shaw, VP Sales UK at Comscore looks at the targeting and monetisation of the youth audience for news publishers.

This session focused on the following key topics:

  • Investigating the user profile of Millennials in the UK
  • How are Millennials currently using news brands?
  • How are they using social media?
  • Can the Millennial be seen as a new Opportunity for News brands?

Comscore is creating a new model for a dynamic cross-platform world, contact us today for more information.

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Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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