Event: Future TV Advertising Forum Canada - April 21, 2017

A New Model For Cross-Platform Measurement

In this presentation, our CEO Gian Fulgoni speaks about:

The need for a new model for cross-platform measurement
De-duplication of audiences
Targeting with advanced audiences
Benefits of a new model

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Audience Targeting Solution

Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...

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Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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