2024 State of Gaming Report
This presentation, by our Senior Vice President, Asia Pacific, Joe Nguyen, and Vice President, Southeast Asia, Jonah Ken Tan, follows the announcement of major upgrades to multi-platform and mobile measurement in Malaysia, with the introduction of mobile consumer panel data.
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Key topics in the presentation include:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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