Consumers set up a blockbuster holiday season at the Box Office
This presentation follows the launch of multi-platform measurement for a holistic view across desktops, smartphones and tablets, as well as expanded measurement of mobile audiences to enable more robust reporting in India, with the introduction of mobile consumer panel data.
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Key topics in the presentation include:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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