- February 21, 2017

The 'Mobile' Only Audience

Who is the ‘mobile only’ audience? Most of the UK adult online population is not in a rush to abandon the desktop, however in December 2016 UKOM approved Comscore data showcased that 10% of online adults accessed the Internet via mobile only.

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Key areas covered in this UKOM insight piece:

  • Is there a correlation between age and mobile usage?
  • Females and people in households with children are more likely to be mobile-only than those without.
  • The role of social grade and platform usage.

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Multi-Platform

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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