Event: UKOM Insight Piece - May 16, 2017

UKOM Insights - UK Digital Market Overview March 2017

The UKOM Digital Marketing Overview shares insights into what the UK Population is doing online by providing a quarterly top-line snapshot of audience behaviour across devices. UKOM approved Comscore data reported that over 50 million users accessed the internet via their desktop, smartphone and tablet devices in March 2017.

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This UKOM report looks at the following topics:

Key insights into demographics and platform preferences.
Which major online categories have showcased growth or a decline in terms of unique visitors and time online since December 2016?
After having peaked at 50% in December, has smartphone’s share of online minutes gone back to pre-Xmas levels?

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Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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