- May 17, 2018

Netflix Wins For Time In Apps

The TV landscape has been a much-discussed topic in recent years, with TV and video viewership habits constantly evolving. Although tablets and smartphones account for the minority share of Netflix viewing worldwide, UKOM approved Comscore data reveals that 5.8 million adults (17% of mobile internet users) accessed the Netflix app on either a smartphone or tablet in March 2018.

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This report looks at the following topics:

  • An insight into the audience and time on TV apps on mobile devices. How many UK adults visit the Netflix app on a smartphone or tablet versus BBC iPlayer, Sky Go, ITV Hub?
  • What is the demographic profile of traditional broadcaster app users compared to the total mobile app universe?

Contact us today to learn more about this latest UKOM Insight piece.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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