- April 11, 2019
From Viral to Tribal: The Next Frontier of Publishing
In this presentation, called “From Viral to Tribal: The Next Frontier of Publishing” Comscore shared new insights on how Generation X, Millennials and Generation Z consume news content.
Key topics from the presentation include:
- How often and where each generation consumes news
- What each generation does with the news
- Local versus national versus global news consumption
- How news discovery has changed
- Whether people will pay for content
Multi-Platform Content Measurement
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.